COMMUNICATIONS MANAGER
BSA
January 2025 - Present
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Craft and communicate effective data-driven stories and updates on relevant policy areas to senior leadership in order to influence decisions and outcomes.
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Research, build, and communicate global policies that impact broad-reaching issues of artificial intelligence, data privacy, and cybersecurity, for the enterprise software industry.
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Cultivate and manage strategic relationships with national reporters at outlets such as Politico, Bloomberg, and The Wall Street Journal, driving consistent weekly placements in key DC policy newsletters and securing high-value media coverage.
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Collaborate with cross-functional teams, including C-Suite, policy experts, lobbyists, Congress, and member company executives, to develop comprehensive messaging on B2B policy priorities.
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Led BSA’s video strategy and production, enhancing brand messaging, and achieving a 200% increase in video views across social media, web, and email campaigns in FY24.
COMMUNICATIONS COORDINATOR
BSA
May 2022 - December 2024
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Draft and publish posts on brand and executives’ social media accounts, including key outreach to executive board members, members of Congress, and member companies.
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Organize executive speaking opportunities, plan staff events, create promotional materials, prep speakers, and draft talking points for senior leadership.
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Developed and executed a successful MailChimp newsletter growth strategy worldwide, resulting in a 25% open rate increase.
COMMUNICATIONS ASSOCIATE
PAE
March 2021 - May 2022
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Led all internal and external PAE communications during its acquisition by Amentum for $1.9 billion including the dissemination of the announcement to the public, the company, and external stakeholders.
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Wrote press releases, executive emails, internal profiles, blog posts as well as other written content for the website and intranet.
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Developed and promoted external content where PAE media exposure increased by 531% and engagement increased by 230% in 2021.
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Supported the vice president of marketing and communications in the research, writing and editing of content including developing FY22 strategy.
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Maintained internal communications functions that engaged a global workforce of 23,000 on company happenings such as contracts wins, healthcare updates, and departmental awards.
FREELANCE REPORTER
THE EXAMINER
April 2020 - March 2021
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Wrote stories on deadline covering local news, including the NYS Assembly and town board meetings.
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Pitched and executed detailed profiles on prominent figures in the community, such as local writers.
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Covered pandemic-related news, police blotter, local events like book store openings and memorials.
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Developed relationships with local legislators, including current Congressman George Latimer (NY-16).